Miller Lite and New Balance team up for Father’s Day
Miller Lite and New Balance have teamed up to make a gift that captures the very specific ethos of the suburban dad: a koozie made out of a New Balance trainer.
The limited-edition “Shoezie,” which combines the beer-cooling functionality of a koozie with the fashion statement delivered by the utilitarian New Balance 624 Trainer, was designed to celebrate Father’s Day, a staple holiday for both brands.
“The Original Light Beer and the originator of the ‘Dad Shoe’ coming together to celebrate Father’s Day makes perfect sense,” says Allison Wallin, marketing manager for Miller Lite.
“Both brands are classics, beloved by dads and aren’t afraid to have fun.”
Crafted using genuine New Balance materials, the “Shoezie” boasts a rubber sole and breathable leather, designed to keep beer “cold, supported, and comfortable when dads need it the most,” Wallin says.
White with gray and blue accents, the koozies bear logos from both brands: New Balance’s signature “N” logo and Miller Lite’s stylized “Lite.”
For more details on the Shoezie made from a New Balance trainer, www.theshoezie.com.
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