Bud Light expands seltzer offering
Bud Light has launched a new Ice Tea seltzer variety pack with four flavours on offer.
The seltzer market is booming at the moment with drink makers taking advantage with the launch of many new offerings in time for summer.
Anheuser-Busch announced the introduction of the new Bud Light Seltzer Iced Tea Variety Pack.
The new variety pack features four summer classics, made with cane sugar and natural flavours:
- Peach Iced Tea: Bold tea taste packed with peach & stonefruit flavour – treat your tastebuds to two southern favourites
- Raspberry Iced Tea: Bold tea taste packed with refreshing raspberry flavour – your tastebuds will be calling for more
- Tangerine Iced Tea: Bold tea taste packed with citrus flavour – a new twist on Grandmas classic recipe
- Apple Iced Tea: Bold tea taste packed with juicy, apple flavour – a true all-American beverage
For seltzer fans that are looking to mix things-up, look no further than the new limited-edition Bud Light Seltzer Mix Pack.
This first of its kind pack gives consumers two fan-favourite flavours in one single pack, the new Bud Light Seltzer Iced Tea and Bud Light Seltzer Lemonade, which launched earlier this year. The six delicious flavours within this pack includes: Raspberry Iced Tea, Peach Iced Tea, Apple Iced Tea, Original Lemonade, Black Cherry Lemonade and Strawberry Lemonade.
“While Bud Light Seltzer always strives to innovate and bring delicious tasting flavours to the market, we also want to ensure we’re giving our fans products that fit their lifestyle,” said Andy Goeler, Vice President of Marketing, Bud Light.
“With the Summer season upon us, we’re confident that consumers will enjoy sipping on these new great flavours and will even enjoy mixing flavours to create the perfect seltzer that can be enjoyed on the beach, at a BBQ or anywhere else.”
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