Deodorant brands opts for refillable metal packaging
Grove Collaborative announced the expansion of its Peach personal care line with the launch of a refillable deodorant in an aluminium case.
The announcement comes on the heels of celebrating the company’s one-year anniversary of Beyond Plastic, its initiative to help the company achieve its goal of becoming 100% plastic free by 2025.
According to Mintel, the U.S. deodorant industry is projected to grow to $4.2 billion by 2024. While niche brands and big industry players have introduced deodorant refills, the options in the market currently all have plastic components.
“Plastic is everywhere. In order to solve that problem, we have to create better products for consumers one category at a time,” said Stuart Landesberg, Co-Founder & CEO of Grove Collaborative.
“The Peach deodorant and lotion line builds on Grove’s leadership in sustainable packaging and is the industry’s first-ever 100% plastic-free Deodorant and Body Care refill system.
“The performance is exceptional [on par with leading national brands] with 48-hour odor protection, and the products are vegan and use 100% natural fragrances.
“The launch is a result of our continued focus on sustainable product innovation, as we develop new formats that are planet-friendly and built based on input from our community.”
Since its launch in 2020, Peach’s bar format shampoos and conditioners, hand & body wash, and facial cleansers have helped consumers avoid over 54,000 lbs of plastic from entering landfills. Now, with the launch of the first-ever 100% plastic-free Deodorant & Body Care refill system, Peach is continuing its mission by expanding its domain beyond the shower and into the bathroom cabinet.
The Peach Deodorant and Body Care refill system comes in plastic-free, refillable deodorant, body lotion and body balm stick formats that utilise clean and vegan formulas with 100% natural fragrances.
The starter pack for each comes with a deodorant or body lotion/balm stick, and a planet-friendly aluminium case that users can refill infinitely.
Each Peach Forever Deodorant Case + Deodorant Refill Starter Duo and Forever Lotion Case + Lotion Refill Starter Duo retail at $19.95 per set, with each refill retailing at $11.95.
To learn more about Peach, visit grove.co/Peach
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