Energy drink brand collaborates with popular streamer
MTN DEW GAME FUEL, the energy drink brand developed by and designed for gamers, announced the launch of a new flavour created in partnership with video game streaming personality Jack “CouRage” Dunlop.
The brand’s new collaboration with the popular streamer is the launch of a limited-edition flavour that’s perfect for summer: MTN DEW GAME FUEL CouRageous Sherbet.
Rainbow sherbet-flavoured CouRageous Sherbet comes in both zero sugar and mid-calorie beverages.
It is the first time MTN DEW GAME FUEL has partnered with a gaming personality to create a new beverage, with CouRage not only helping develop the flavour, but also lending a creative eye to the design of the limited-edition cans.
“It’s been a dream of mine to create something in partnership with MTN DEW GAME FUEL, but even I didn’t think I would have the chance to create a new flavour,” CouRage said.
“CouRageous Sherbet is everything I want in a summer drink. It’s cool, it’s exclusive, and it has my name on it. It doesn’t get any better than that.”
With nearly 3.5 million subscribers on YouTube, Jack “CouRage” Dunlop is one of the most popular video game streaming personalities in the world today.
He is a content creator and part-owner of the premium lifestyle brand and gaming organisation 100 Thieves.
CouRage’s collaboration with MTN DEW GAME FUEL continues to expand the brand’s partnerships in the gaming community.
CouRageous Sherbet flavour will be available for a limited time only, exclusively on GameFuel.com, the brand’s one-stop e-shop.
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