Gordon Ramsay’s Hells Seltzer expands across US
Gordon Ramsay’s ‘Hells Seltzer’ will be sold in 11 US States by producer Brew Pipeline.
The hard seltzer was launched earlier this year and distribution will now be expanded to more states.
Hell’s Seltzer, which is comes in four Hell’s Kitchen-inspired flavours including: Berry Inferno, Knicker Twist, Mean Green and That’s Forked, will now be available in: New York/New Jersey; Massachusetts; Rhode Island; North Carolina; Virginia; Michigan; Illinois; Arizona; Missouri; Colorado and Nevada.
Brew Pipeline and flavour consultants, Lift Bridge Brewing Company, worked with Ramsay on the development of each drink, which is a 5.6% abv all-natural, gluten-free, hard seltzer.
“We are extremely excited and proud to be extending the availability of Hell’s Seltzer to partners and consumers across the country,” said Scott Ebert, president of Brew Pipeline.
“The early reviews by consumers, along with the success in markets by our partners and retailers, is driving demand and the need for expansion with increased production. Everyone is loving the unique flavor profiles inspired by Gordon’s restaurants. It truly is one Hell of a Seltzer.”