The Aluminum Association has announced the launch of the Choose Aluminum campaign, featuring a digital media ad buy, videos with workers and aluminum leaders, a new sustainability website at www.ChooseAluminum.org and additional material highlighting the sustainable properties of the 100% recyclable, durable metal.

The campaign follows the launch last month of the Aluminum Association’s brand-new website at www.Aluminum.org. 

The ads, videos, and website tell the story of how aluminum is providing sustainable solutions in the areas of recycling, automotive production, building and construction, beverage packaging and more. It also tracks how the North American aluminum industry has reduced its carbon footprint by more than half over the last 30 years.

The U.S. aluminum industry supports nearly 660,000 direct, indirect, and induced jobs and nearly $172 billion in total economic output. Over the past decade, the industry has invested more than $3 billion in US manufacturing.

“As we work toward a more circular and sustainable future, aluminum has to be at the forefront,” said Matt Meenan, senior director of external affairs at the Aluminum Association. “We sometimes forget about the everyday environmental benefits aluminum provides from the drinks we buy to the buildings we live and work in, to the cars we drive.

“This campaign is a reminder that we have an infinitely recyclable, long-lasting, lightweight solution at our fingertips. It’s also a reminder of the tremendous strides the U.S. aluminum industry has made to invest and grow while still reducing its carbon footprint in recent decades.”