Waterloo Sparkling Water announced its all-new Passion Fruit sparkling water and the return of its Summer Berry, both as limited-time-only offerings for the summer. 

These launches come on the heels of significant gains in retail distribution for the brand. In addition, Waterloo officially debuts its new creative campaign, Water Down Nothing.

“An island vacation with relaxing, tropical vibes was our inspiration. Over the course of 10 months, we meticulously crafted our flavour, full of fresh-ripe, true-to-fruit and zingy-tart notes. Once we dialled in the earthy notes, we arrived at a bright, layered and complex tropical flavour with a fruity aroma – perfectly balanced and refreshing to drink wherever you are,” said Adam Price, SVP of Operations and Flavour Development Lead at Waterloo. 

The Passion Fruit sparkling water will be available at retailers across the US beginning this month, including Whole Foods, HEB, Central Market, select regions of Costco, and Hy-Vee, through the summer only. Waterloo has also developed new recipes featuring its Passion Fruit, including the zesty Passion Mango Chili Refresher and the tropical Passion Guava Coconut Whip.