White Claw introduces new lemonade beverages
Leading hard seltzer brand White Claw is introducing a new beverage to the market: REFRSHR Lemonade.
White Claw says it has created ‘exotic, rare flavour additions’ like Calamansi to Limón, combining Blood Orange with Black Raspberry and Blackberry with Red Cherry. It also comes in distinct aluminium cans.
Rolling out across the US, beginning this month, White Claw REFRSHR will debut with four distinct Lemonade flavours.
“As the leader in the Hard Seltzer category, White Claw is consistently innovating, looking for new and authentic ways to provide consumers with remarkable tasting refreshment,” said John Shea, Chief Marketing Officer, White Claw Hard Seltzer, USA.
“That’s why, with the launch of REFRSHR, we’re taking an entirely new and different approach to Lemonade, in a uniquely White Claw way, over-delivering on flavour while being incredibly sessionable.”
The new REFRSHR collection features White Claw Hard Seltzer’s first Lemonade flavours with the following unique combinations:
- White Claw REFRSHR Lemonade Limón with a hint of Calamansi: Calamansi, a citrus found in Japan, provides an ‘unmatched’ lemon zest flavour that perfectly complements the limón flavour to deliver extreme mouth-watering refreshment.
- White Claw REFRSHR Lemonade Blood Orange with a hint of Black Raspberry: Refreshing black raspberry combined with blood orange make for an extraordinary refreshing flavour combination and entirely new lemonade taste.
- White Claw REFRSHR Lemonade Blackberry with a hint of Red Cherry: This flavour pairs White Claw Hard Seltzer’s rich blackberry and amazing red cherry flavours, taking refreshment to a whole new level.
- White Claw REFRSHR Lemonade Strawberry with a hint of Kiwi: An instant aroma of fresh strawberry and authentic ripe berry flavours – perfectly complemented with slightly tart kiwi, creating a fruitful and refreshing flavour combination.