INX reveals Can Design Contest finalists
Five finalists have been selected for the third annual Colored by INX Can Design Contest. Selected by an independent panel of six judges, the can contest designs can be viewed online.
The winning entry will be announced on the INX International website and social media platforms on June 15.
The five finalists are from entries created by designers who produced a commercial can design before December 31, 2021, using the widely accepted INX Metal Color Catalog.
The designs were chosen based on several criteria. It includes originality, overall design aesthetics, best use of the colour palette, and the project statement indicating how their colour choices influenced the final design.
The finalists and their product names are:
- 4 Giants and The Haze of Destiny by Founders Brewing Co.
- Juice Pack by TUPPS Brewery
- MadJack Cherry Berry by Molson Coors
- Saint Arnold Harmony by Saint Arnold Brewing Company
- TropiCoastal Tropical IPA by Great Lakes Brewing Co.
“We are very pleased with the quality of entries we received from brand owners, design agencies, marketers and metal decorators for this year’s contest,” said Renee Schouten, Vice President of Marketing for INX.
“Based on the feedback I received from the judges, they had many quality designs to consider which made it difficult to decide the final five. It won’t be any easier for them this week to determine the winning entry.”
The contest winner earns bragging rights, an engraved trophy and other industry recognition.
Crown Brand Building Packaging won the inaugural title in 2020 and Great Lakes Brewing Company was last year’s winner.