Bud Light unveils limited edition packaging
Anheuser-Busch announced its commitment to become the exclusive domestic and craft beer sponsor of The University of Texas Athletics, The University of Texas’ alumni association – the Texas Exes, and the AT&T Red River Showdown, including non-exclusive sponsorship rights in the ready-to-drink canned cocktails category.
The five-year agreement unites iconic brands who share a mission to build meaningful connections with sports fans on game day and enhance the in-stadium experience.
“We are so grateful for the commitment and support from our friends at Anheuser-Busch and Brown Distributing,” said University of Texas VP and Athletics Director Chris Del Conte.
“Their passion and pride for Texas Athletics and our Longhorns is such an important part of this. They’re just a fantastic group of folks who are awesome to work with and will absolutely share our devotion to our great Texas fans everywhere. We’re so excited to welcome Anheuser-Busch to Longhorn Nation as an official sponsor.”
Coinciding with the noted sponsorship, Bud Light will release limited-edition Longhorns co-branded packaging featuring the iconic ‘Hook `em Horns’ rally cry, available in 16 oz aluminium bottles and 12 oz cans in 12 and 24 packs, available exclusively in the state of Texas starting September 1.