Anheuser-Busch sponsors college sports team
Anheuser-Busch has announced its commitment to become the domestic beer, craft beer, and seltzer sponsor of Georgia Southern University Athletics, including sponsorship rights in the ready-to-drink canned cocktails category as well.
The three-year agreement unites iconic brands that share a mission to build meaningful connections with sports fans on game day and enhance the Paulson Stadium experience.
“We are very grateful and appreciative of the continued support from Anheuser-Busch and Southern Crown Partners [previously Southern Eagle],” said Georgia Southern Director of Athletics Jared Benko.
“Their collective passion was instrumental in expanding this partnership to include a ‘Hail Southern’ bottle. I want to thank the Anheuser-Busch and Southern Crown teams for their teamwork on this unique project they created for our fans!”
Coinciding with the noted sponsorship, Bud Light will release limited-edition Georgia Southern co-branded packaging featuring the classic rally cry “Hail Southern!” Available in 16-ounce aluminium bottles, this limited-edition package will be available throughout Statesboro and Southeastern Georgia at the end of August.
Additionally, fans 21+ in Paulson Stadium will be able to enjoy the limited-edition Bud Light Hail Southern bottles along with a full lineup of great alcoholic beverages including Wicked Weed, Cutwater canned cocktails, NUTRL Vodka Sodas, and other domestic favourites Michelob ULTRA and Budweiser.