Constellation enters wine soda market
Constellation Brands has launched its first ever mashup of classic Sodas and white wine in ready-to-drink cans, via its Woodbridge brand.
Woodbridge has debuted its Woodbridge Wine Soda: a first-of-its-kind wine experience in the United States that combines crisp white wine with the refreshing flavour, sweetness, and pop of everyone’s favourite classic sodas.
The introduction of Woodbridge Wine Soda creates a new wine experience for consumers that makes wine more accessible and less intimidating. With a flavour-dominant, wine-recessive profile, Woodbridge Wine Sodas are aimed at new consumers interested in new wine and beverage alcohol experiences that are high quality and fun, but low fuss. These beverages provide the convenience and sociability of hard seltzers without compromising on flavour.
“We at Woodbridge want to liberate drinkers to ‘Wine Your Way’ – to enjoy wine whenever, wherever, and however you want,” says Serena Shrivastava, brand vice president of Woodbridge. “We know many drinkers want something other than traditional varietal wines, which inspired us to create Woodbridge Wine Sodas to provide consumers with a new way to experience and enjoy wine that is less formal and more fun.
“We are excited to bring this innovation to wine lovers nationwide and introduce a new way for consumers explore the wine category.”
The new Woodbridge Wine Soda variety six-pack comes in a recyclable box containing brightly colored 250ml cans in three flavors: Grapefruit, Lemon Lime, and Orange Soda – a perfect blend of quality white wine and natural flavors, at 7% ABV per serving.
Woodbridge was founded by legendary winemaker Robert Mondavi who was a champion of winemaking innovation and leader in establishing California’s reputation for quality winemaking on a global scale.
With more than 40 years of history dedicated to making quality wines for everyday enjoyment, Woodbridge proudly carries on its founder’s core value of expanding wine culture in America by making great wines accessible to everyone for enjoyment whenever, wherever and however they want.