Ball, Radiohead Brands collaborate on Jimmy’s sparkling beverage range
Ball Corporation has partnered with the makers of Jimmy’s, a non-alcoholic mixers company, for the launch of three new sparkling beverages.
Radiohead Brands has launched the beverages in India and come in three varients – Tonic Water, Ginger Ale, and Classic Lemonade.
The new sparkling range will be introduced in 250 ml cans.
Ankur Bhatia, Founder, and CEO of Radiohead Brands, said: “We put a lot of effort in crafting our mixers, ensuring fine flavor craftsmanship and perfectly balanced taste profile. For this range we partnered with Ball, the world’s leading Can manufacturer, to ensure the packaging is of similar global quality standard, which brand Jimmy’s is now known for.
“All three products are made with 50 percent less sugar than a most leading carbonated beverage in the market, without using any artificial sweeteners.”
“The design of the cans is in sync with our current range of bottles, minimalistic and bright pop colors, that Jimmy’s is well recognised for,” added Ankur.
These Sparkling Beverages from Jimmy’s, come in 250 ml cans and will be priced at Rs 60. The new variants are available on the website and leading online and offline retailers.