Hiro Sake launches canned cocktails

Hiro Sake, the award-winning, handcrafted, premium sake from Japan, announced the introduction of Hiro Saketini, the brand’s first ready-to-drink canned saketini cocktail and the first saketini RTD in the US market. 

Hiro Saketini will debut with a Black Cherry and a Watermelon Saketini in Florida this month at on-premise accounts initially, following to the off-premise market. 

In Florida, Hiro has named Breakthru Beverage Group as their distributor partner for Hiro Saketini. Distribution and additional flavours will expand across the US in 2023.

Hiro Saketini cans will be available in a four-pack (12 fl oz cans; 5% ABV) for a suggested retail price of $12.99 per pack.

“When we launched Hiro Sake in 2011 we were hopeful that the U.S. market for sake would grow, develop and mature – and it did,” says Carlos Arana, Hiro Sake co-founder and CEO. 

“We are now moving into the quickly growing RTD segment as a brand extension to our bottle business. 

“We noted that there are very few RTD products that use sake as a base and Hiro would be the first RTD line extension from an existing sake brand. It is the perfect serve for consumers that are looking for an easy-to-drink, easy-to-transport delicious, light and refreshing drink.”

The Saketini is a well-known cocktail that has been around for more than 40 years and is a staple drink at many Japanese and Asian restaurants. 

The Hiro Saketini is made with imported Japanese Hiro Sake Red, a junmai sake brewed in Japan, which is blended with natural fruit flavourings and carbonated water.

“We have seen the explosion of the RTD sector of the market,” says Marco Destefanis, Hiro Sake co-founder and Chief Marketing Officer. 

“We firmly believe that the saketini is a great opportunity to enter the RTD category and are proud to bring the first saketini RTD to this new and rapidly expanding segment. It was a very natural progression for our company, after more than 10 years in the sake business.”

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