Nestle launches Nesquik in metal containers
Nestle in Germany has partnered with start-up company, circolution GmbH, to launch a new reusable metal container for its Nesquik product.
The stainless steel containers are easy for consumers to return as they are compatible with existing deposit machines in supermarkets.
The DRS sees shoppers pay a deposit of €0.25 on single use containers and between €0.08 and €0.15 for reusable bottles.
Nora Bartha-Hecking, sustainability & corporate communications at Nestle Germany told Food Navigator Europe: “At Nestle, we are working to continuously improve out packaging.
“One of our goals is to use one-third less virgin plastic by 2025 compared to 2018.
“Circulation offers a very concrete solution here, which we are now testing.”
Circolution offers Packaging-as-a-Service to food manufacturers, providing reusable containers for a fee and handling cleaning, inspection, and transport. They also supply data to measure environmental impact.
Nestle state that the new reusable system can be extended to all food segments and sales channels.
Nestle is circolution’s first testing partner, but it is being trialled by Hoppenworth & Ploch, a coffee roasters based in Frankfurt.