PepsiCo has announced a new sustainability initiative that has an increased focus on aluminium recycling.

The brand announced pep+ Partners for Tomorrow, a new platform that delivers solutions that aim to support its customers in achieving their sustainability goals

The initiative will include a number of different programs that are designed to make it easier for consumers to recycle aluminium, plastic and glass containers, as well as reusable aluminium cups.

“PepsiCo has a long history of working together with our partners to advance shared sustainability goals. The Partners for Tomorrow platform aims to scale those solutions to foster the most effective partnerships and longstanding impact,” said Todd Squarek, Senior Vice President, Chief Sustainability Officer for PepsiCo Beverages North America. 

“With this platform we’re leveraging the shared scale of PepsiCo’s and our customers’ businesses to maximise impact, drive progress toward our pep+ goals, and benefit both our businesses, the planet and the communities we serve.”

Cara Keating, Chief Customer Officer, Frito-Lay North America (FLNA), said: “At PepsiCo and Frito-Lay, our retail customers are true partners, including when it comes to addressing the impacts of climate change.

”Through the launch of the Partners for Tomorrow platform and its robust portfolio of solutions, we are taking an important step forward in how we collaborate with our customers to progress toward critical sustainability goals, meet consumer demands, and, ultimately, drive commercial value together.”