VK launches zero sugar RTD cans
VK is introducing VK & SODA to the off-trade in a 330ml can format.
The beverages that are being introduced come in two two fruity flavours – VK & SODA Berries, and VK & SODA Lime.
The 330ml can has 69 calories, fewer than the primary VK range and zero sugar.
Charlie Leaver, head of brand at Global Brands said: “VK & SODA is the pre-mixed drink delivering full flavour and a zesty, crisp taste, with 69 calories in the new 330ml format and zero sugar. Consumers can have the party vibes and fruitiness that come with a VK, with fewer calories than our iconic, No.1 drink for students.
“We’re absolutely thrilled to release this true innovation for the category – a product enticing the rapidly growing segment of health-conscious consumers, with the full flavour and taste that VK delivers.
“Following brilliant feedback from VK fans in trials across NUS venues and nightclubs, and a successful entry into the off-trade through insertion in Tesco Mixed Packs, we’re thrilled to bring VK & SODA to the masses in a convenient canned format.”