Playboy Spirits launches canned vodka seltzer

Playboy Spirits has added a new line of vodka seltzers to its alcohol beverage portfolio. 

PLAY HARD Seltzers is a new entrant to the RTD category with a focus on unique flavours, natural ingredients, low calories and stand out packaging featuring iconic artwork by Andy Warhol.

PLAY HARD marks Playboy Spirits’ entry into the global ready-to-drink (RTD) market, connecting with Playboy’s fashion-forward Gen Z and Millennial following, and opening the vault to its expansive collection of original art. 

The inaugural lineup debuts with Andy Warhol’s iconic “Bunny Head” pop-art painting from 1989, prominently featured on the 12-ounce slim cans with other notable artists set to be featured on subsequent releases. 

Crafted with gluten-free vodka, sparkling water and all-natural flavours, PLAY HARD is a standout product with a playful spirit. PLAY HARD seeks to fill the void in premium RTDs and invites consumers to indulge in life’s pleasures.

Marc Bushala, CEO of Playboy Spirits and SIP says: “PLAY HARD is designed for those who seek great flavour, premium quality, and style. 

“PLAY HARD seltzers capture Playboy’s legacy as a bon vivant lifestyle brand and modern spirit, inviting everyone to express themselves, live boldly and enjoy themselves.”PLAY HARD will be offered in select retailers in Miami and Orlando in September with plans to expand into additional markets throughout 2024. PLAY HARD will be available online at starting in September.

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