Heinz partners with Richmond for kitchen cupboard staple 

Two cans of Heinz Beanz products placed in front of a cardboard display designed to look like green hills and pastures.

Heinz has announced a permanent partnership with UK sausage brand Richmond. 

Described as ‘the nation’s favourite sausage brand’, Heinz hopes to improve on the family favourites by bringing shoppers a new and improved product with enhanced taste and texture.

Alessandra de Dreuille, Director of Meals & Infant UK at Heinz said: “Heinz Beanz and Spaghetti with Sausages have long been a speedy teatime staple for many families across the country. Whilst they have always been well loved, we’re big believers in always striving to create the best possible food products, and that means improving our recipes from time to time.

“And that’s why we decided to partner with Richmond Sausages to permanently upgrade Heinz Beanz and Heinz Spaghetti with Sausages. With over 100 years of expertise, as well as also being a mealtime favourite for Brits across the UK, Richmond was a natural choice.”

Chris Doe, UK Marketing and Innovation Director at Pilgrim’s Food Masters said: “We are thrilled to be partnering with Heinz to launch Heinz Beanz with Richmond Sausages. Richmond is a brand that prides itself on its continuous growth and innovation, never standing still. We strive to deliver crowd-pleasing, great-tasting products that consumers and retailers can trust to elevate their mealtimes, with exciting evolutions that consistently deliver on taste. As a fellow heritage brand, well-loved and trusted by households up and down the country, Heinz is the perfect fit for us.”

The partnership was announced alongside permanent recipe changes, meaning the products are not gluten-free and contain soya and sulphites. 

Heinz Beanz and Spaghetti with Richmond sausages will be available at retailers in the UK over the summer.

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