Monster Energy reveals Brazilian-themed beverage

Three cans of the Monster Energy range are arranged in a ice bucket. Rio Punch takes centre stage. The green and yellow can is vibrant and displays the Monster logo centrally.

Monster Energy has announced the launch of its vibrant new edition: Juice Monster Rio Punch. Inspired by the explosive energy of Rio de Janeiro’s Carnival and the lush diversity of Brazilian fruits, Monster Energy hopes the new drink ‘taps into the rich tapestry of flavours that reflect the diverse cultural heritage and bold flavours of Brazil.’

Brazil is known for doing things in a big way. It’s not only the country with the world’s largest party, Carnival, but also a land where over 70% of all known fruit varieties flourish. From this epic backdrop comes Monster Energy’s latest creation, Juice Monster Rio Punch— full of exotic fruit flavours with a hint of spice, all powered by the Monster energy blend.

“Juice Monster Rio Punch is our homage to the vibrant spirit and exotic tastes of Brazil,” says Dan McHugh, Monster Energy CMO. “With its combination of lively fruit flavours and energising boost, this drink captures the essence of the world-famous Carnival, transporting you straight to the heart of Rio. Rio Punch gives you the energy to party from the shores of Copacabana Beach to the top of Sugarloaf Mountain.”

Juice Monster Rio Punch is available nationwide in a grocery retailer and convenience stores. The full line includes Juice Monster Aussie Style Lemonade Juice Monster Khaotic, Juice Monster Mango Loco, Juice Monster Pacific Punch, and Juice Monster Pipeline Punch.


Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages.

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