Heineken’s canned water to be served at COP30

HEINEKEN announced that its Brazilian canned water brand, Mamba Water, will be served at the United Nations Climate Change Conference of Parties in Belém (COP30). 

In a partnership with the Federal Government of Brazil, HEINEKEN Brazil will donate 1.5 million cans of Mamba Water for participants in the Blue Zone area at COP30, the secured central space for global climate negotiations and decision-making. 

This will be the first time a COP Blue Zone offers water packaged in aluminium cans to the delegates, and there will be a collective effort to manage the cans’ end-of-life and to return them to the value chain. 

This is made possible through HEINEKEN Spin, HEINEKEN Brazil’s impact business ecosystem, and in collaboration with key partners including Ball Corporation, Novelis, Volkswagen Truck & Bus, and Reaqt Water Technologies. 

These organisations are coming together, along with the City of Belém, to enable the collection of the empty cans, which will then be taken to a recycling facility to be melted and rolled into new aluminium sheets to re-enter the value chain.  

Mauro Homen, Director Corporate Affairs and Sustainability at HEINEKEN Brazil, said: “We are proud that Mamba Water will be present at COP30, a globally significant platform for climate dialogue and action. 

“This highlights HEINEKEN’s focus on sustainable partnerships and purposeful innovation. Through our local initiatives in Belém and the State of Pará, from water access and reforestation to renewable energy and investments in local culture and society, we are delivering tangible local impact which supports our global Brew a Better World strategy and reinforces our aim for sustainable growth.

Beyond COP30, HEINEKEN Brazil has a rich programme of projects to create a lasting impact in Belém and the State of Pará. These include:  

  • Addressing both immediate hydration needs and long-term water access by installing water treatment stations in communities around Belém and delivering more than 20 million litres of safe drinking water to families who previously lacked access.
  • In partnership with the City of Belém, creating an urban microforest with more than 1,000 seedlings of 35 Amazonian species, helping to reduce local temperatures, increase air humidity, and retain rainwater.
  • HEINEKEN Brazil is expanding its Green Energy Programme which facilitates providing renewable energy to local businesses and households.
  • Investments in local culture and social activities, such as the restoration of Casa Dourada and youth training programs in audiovisual production and AI. 

These efforts reflect HEINEKEN’s global Brew a Better World strategy in action – combining environmental impact, social responsibility, and community engagement to create lasting impact.  

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