Jameson is reintroducing its Jameson, Ginger & Lime ready-to-drink (RTD) beverage in 330ml cans.

It comes with recommended retail price of £2.39. RTDs continue to perform strongly, remaining the top value-driving category in the UK off-trade, with category growth of 13%. 

Pre-mixed whiskey drinks alone have added £3.5 million in sales value, according to the brand.

Jameson’s presence is expanding in both the on-trade and off-trade markets, particularly among 19–24-year-old consumers, a key audience for RTDs. 

This growth is supported by the brand’s partnership with the English Football League (EFL). The collaboration will help drive the relaunch through sampling events from the Jameson bus, Orla Board, positioned near major EFL fixtures, including finals, the company noted.

Ian Peart, commercial director for Pernod Ricard UK, said: “The RTD market is rapidly expanding in the UK and Jameson continues to inspire consumers by engaging them through their passion points, the number one being football.

“This means, showing up for fans in a way that makes their matchday experience smoother, with great drinks, prizes, collaborations and content that resonates. The new, larger 330ml format will make it even easier to enjoy a smooth Jameson Irish Whiskey both at home or away.”