The Brazilian aluminium beverage can sector reached 34.1 billion units in 2025, the second-highest volume on record, according to the Brazilian Aluminium Can Association (Abralatas).

The figure, just below the 2024 record, also reflects a shift in market dynamics: growth is no longer driven by traditional categories, but by emerging segments that have gained shelf space and relevance among consumers.

New categories lead growth

Canned water grew 24% compared with 2024 and established itself as the sector’s key growth opportunity for the coming years, even though it represents a small share of total volume. Ready-to-drink beverages, juices, energy drinks, and canned cachaça also advanced. By contrast, beer and soft drinks, which account for the largest share of total volume, posted a slight decline, reflecting more cautious consumer spending throughout the year.

“We’ve moved from a market concentrated in two categories to one that mirrors increasingly fragmented consumption habits. Remaining above 34 billion units, even without support from beer and soft drinks, underscores the industry’s resilience,” said Cátilo Cândido, CEO of Abralatas.

Industry expands production capacity

The industry’s outlook is translating into concrete investments. Ball has reopened plants in Minas Gerais, Ardagh recently expanded its capacity, Canpack is set to open a new facility in Poços de Caldas (Minas Gerais), and Crown is expanding its plant in Ponta Grossa (Paraná). The investments signal that manufacturers are positioning for sustained demand growth.

2026 Outlook

Abralatas expects a new growth cycle in 2026, supported by three key factors: the consolidation of new categories, the execution of announced investments, and a favorable consumption calendar, including extended holidays and the FIFA World Cup.

“Diversification is no longer a trend — it’s now structural. That’s what gives us confidence to project growth even in an uncertain macroeconomic environment,” Cândido added.