Global packaging giant Canpack has announced a strategic partnership with the Art of Packaging platform, aiming to challenge traditional manufacturing boundaries and inspire the next generation of design talent to utilise the aluminium can as a high-impact creative canvas.

The collaboration seeks to bridge the gap between ambitious, blue-sky design concepts and real-world production realities. By mentoring students and emerging designers, the initiative provides a platform for bold ideas to be developed with commercial scalability in mind.

Technical expertise meets creative freedom

As an industry specialist in eight-colour dry offset printing and advanced decorative effects, Canpack is positioning the initiative to prove that production considerations do not have to mean creative compromise.

The partnership highlights the extensive capabilities of modern beverage can printing, demonstrating that intricate details, rich colors, and complex visual effects can be achieved seamlessly at speed and scale.

“Partnering with Art of Packaging allows us to go beyond visibility and focus on impact,” said Michał Schilbach, global marketing manager at Canpack. “This collaboration is an opportunity to showcase what’s possible when creativity is supported by the right technical expertise. It’s about helping designers think bigger – and showing how dry offset printing can bring their ideas to life beautifully and consistently on an aluminium can.”