A team from recycling not-for-profit, Every Can Counts, is taking part in Red Bull’s famous Soapbox Race this weekend (Saturday 20^th June).  

The four-person crew have designed and built a recycling-themed soapbox to take on the course in front of thousands of spectators at London’s Alexandra Palace. 

Inspired by a classic VW Beetle and incorporating recycled cans into the engine detail, Every Can Counts’ design will take on a thrilling track, racing against 59 other teams in the hope of setting the fastest time and impressing the judges, while also raising awareness of the importance of recycling.  

Canzee, Every Can Count’s iconic mascot made from 400 recycled drink cans will make a special appearance as the driver of the soapbox.  

By participating, Every Can Counts aims to inspire the public to dispose of their drink cans correctly, with a team of ambassadors onsite to engage attendees and highlight the recyclability of cans and the value of aluminium as a material. 

Chris Latham-Warde, programme manager for Every Can Counts, said: “This is our third time competing in the Red Bull Soapbox race and every year, the team get more and more excited. There’s always such a strong atmosphere on the day and it’s great to be able to engage with visitors to show off our soapbox design but also raise awareness of the importance of recycling, especially when away from home. 

“Every can recycled could be back on sale as a brand new can in as little as 60 days – and this cycle can continue forever thanks to the infinite recyclability of aluminium. Therefore, every can really does count, including at events like the Soapbox race.”