Absolut and Ocean Spray release vodka cranberry cans in the US

Absolut Vodka and Ocean Spray have launched Absolut & Ocean Spray Double, a range of canned vodka cranberry cocktails at 9% ABV.

Each serve contains two shots of Absolut Vodka mixed with Ocean Spray cranberry juice. The drink is still rather than carbonated. According to Pernod Ricard USA, it contains no artificial colours or sweeteners.

The range has two flavours, both on sale across the US now:

  • Double Cranberry Crush
  • Double Cran-Grape Smash

The launch extends an existing partnership between the two brands. Pernod Ricard is positioning the new range at consumers who want a stronger ready-to-drink cocktail. The company cites figures showing higher-ABV RTDs growing 28% year on year, ahead of lower-strength alternatives.

Hannah O’Leary, brand director, RTD and convenience at Pernod Ricard USA, said: “The Vodka Cranberry has earned its place in bars, parties and culture because it’s simple, delicious and never goes out of style.

“As consumers continue to embrace this classic cocktail, Absolut & Ocean Spray Double delivers a bolder, stronger take without sacrificing the simplicity and delicious flavour of the classic.”

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