The British Aerosol Manufacturers’ Association (BAMA) has adopted a new tagline and elected two new members to its board of directors, following its annual general meeting on 21 October.

The association will now be known as ‘BAMA – The UK Aerosol Association’, after the board ratified what it described as a “soft” change to the name. The BAMA acronym stays, with the board agreeing that it is recognised internationally and remains central to the association’s brand identity.

The change reflects how the membership has broadened since BAMA was founded in 1961. Once solely a body for aerosol manufacturers, it now represents a wide range of businesses across the aerosol supply chain.

“There have been ongoing discussions regarding membership growth and how this should be communicated through BAMA’s brand positioning,” said Patrick Heskins, chief executive of BAMA. “The revised tagline is a natural evolution that offers greater clarity on who we represent, provides a basis for future growth and allows us to retain the recognition of an established name.”

Members also elected René Davidsson of Beiersdorf and Dave Phillips of Reabrook to the board.

Davidsson is senior packaging specialist engineering at Beiersdorf, where he specialises in aerosol packaging and dispensing technology. He has worked in supply chain and R&D roles, and is involved in industry bodies including the German Aerosol Association and the PPWR Task Force.

“I am particularly interested in contributing a technical and product development perspective to discussions on sustainability and the evolving regulatory landscape,” he said. “By strengthening cooperation between the UK and our European partners, we can address future challenges more effectively, share best practices, and help ensure the long-term success, competitiveness, and sustainability of the aerosol industry.”

Phillips is head of technical at Reabrook, the UK-based manufacturer, brand owner and contract filler. He leads the team responsible for new product development, quality control and product compliance. In 39 years at the company he has held a range of technical and commercial roles.

“BAMA has always been a strong advocate for the aerosol industry and I look forward to supporting the association as a board member,” said Phillips. “Our members are continuing to speak up for the industry and use our collective influence to work together to provide advice, encourage innovation, and help guide the legislative landscape.”

Heskins added: “René’s global brand owner perspective alongside his supply chain background provides a great strength to the board’s collective expertise. With close to 40 years’ experience in the industry and a wealth of commercial and technical experience, Dave’s knowledge will play an important role in driving BAMA’s strategic priorities for 2027.”