Carlsberg is celebrating Chinese New Year with a limited-edition packaging designed by contemporary Chinese artist Zhang Guangyu.

Chinese New Year is on 12 February and the new designs have been created with the hope of a smooth recovery for the world in 2021 in mind.

The packaging is based on a colourful piece of art, specially created for this project; ‘2021, springing back to life’ by Zhang Guangyu, an up-and-coming contemporary Chinese artist, and captures hopes of vibrant rejuvenation in the new year. 

“A vibrant beacon for positivity, this new packaging represents our best wishes for our consumers for a better 2021,” Jeff Chong, marketing director, Carlsberg and Super Premium Brands, Carlsberg China, says.

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