Aluminium cup at the Super Bowl
The aluminium cups, which are also available to fans at major events and venues across the country and for purchase online, are a demonstration of the partners’ commitment to leveraging the Big Game’s scale to advance sustainability in the industry.
Ball, a leader in cutting-edge, sustainable aluminium beverage packaging, designed the lightweight aluminium cups in response to growing consumer preference for more sustainable products. As the NFL’s official beer sponsor and the presenting sponsor of the Super Bowl LV, Bud Light is also doing its part to make a Better World and support Anheuser-Busch’s ambitious 2025 sustainability goals.
“After sharing the Ball Aluminium Cup with guests at last year’s Big Game, we’re excited to build on that success by bringing fans at Raymond James Stadium and at home a more sustainable way to enjoy their favourite beverage this year,” said Sebastian Siethoff, General Manager, Aluminium Cups at Ball. “Events like the Big Game have the global influence and reach to drive real change, and we’re proud to be partnering with Bud Light to raise awareness of aluminium’s recycling and sustainability credentials and help fans do better for the environment.”
“At Anheuser-Busch, we recognise that no one organisation can solve today’s sustainability challenges alone, so we’re excited to once again be working with innovative partners to put sustainable solutions in the hands of football fans, even in these unprecedented times,” said Angie Slaughter, Vice President of Sustainability at Anheuser-Busch. “This Super Bowl is different for a number of reasons, but we’re glad to keep the consistency of Bud Light celebrating NFL moments and upholding our company’s commitment to setting a new standard in sustainability and creating a circular green economy in every aspect of our business.”
During the Big Game, 21,000 of the 16 and 20-ounce aluminium cups will be available in the clubs, suites and general concourse areas of the stadium. Ball and Bud Light will also send 5,400 aluminium cups to the U.S. military. The aluminium cups will also be available for purchase on Amazon for those celebrating at home, and they will soon be widely available to consumers in grocery retailers and mass merchandisers.
The aluminium cups’ availability at this year’s Big Game builds on their success at the Big Game in 2020, when they were part of Hard Rock Stadium’s initiative to phase out 99.4% of single-use plastics that year. The aluminium cups are helping to drive sustainability at sports and entertainment venues globally, including at Ball Arena in Denver, SoFi Stadium in Los Angeles and Emirates Stadium in London.
Infinitely recyclable and economically valuable, aluminium is the most sustainable beverage packaging material, and like aluminium cans, aluminium cups can be easily recycled. In fact, 75 percent of the aluminium ever produced is still in use today. In addition to its sustainability and recycling strengths, the aluminium cup is lightweight, sturdy, cool to the touch and provides an elevated drinking experience. It also can be customised with logos and graphics, as it will be for the Big Game.