Archer Roose enlist wine veteran to lead innovation

Archer Roose

Archer Roose, one of the leading canned wine companies in the U.S., announced the appointment of Alicia Towns Franken as vice president of its wine portfolio.

With over 25 years in the hospitality industry, Towns Franken has an extensive track record launching successful wine programs nationwide through her ongoing wine consulting work. 

She also continues to participate in seminars, tastings and panel discussions in the wine industry around the country.

Alongside launching successful wine programs, she has been a champion in promoting diversity within the wine sector. 

In addition to decades of knowledge, she brings her lived experience as a Black woman, mother and work as a non-profit board member of Wine Unify, to elevate and influence the experience for diverse members of the wine community.

“I am truly excited to be joining Archer Roose during a time of such tremendous growth for the company,” said Towns Franken. 

“I look forward to working alongside such an incredible leadership team to help take Archer Roose to the next level of success in 2021 and beyond.”

“We couldn’t be happier to have Alicia now on board,” explains Marian Leitner-Waldman, Founder of Archer Roose. 

“Alicia’s approach to curating wines has always been to inspire and delight drinkers. Combined with her long-standing experience within the wine industry, we are excited to scale up the business and carve out our own voice as thought leaders in this highly competitive sector.”

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