Canned wine popularity in UK growing
The popularity of canned wine is growing in the UK, particularly in younger age groups, according to a new survey.
Polling company Norstat carried out a poll of 1,000 UK adults and showed that 52% of people aged 18-44 drink canned wine or plan to do so in the next 12 months.
There was a significant drop off for the 45-54 category with just 38% agreeing with the statement, while 22% of those aged 65 would choose a wine in a can.
The survey was commissioned by Ball Beverage Packaging EMEA.
President Carey Causey, said: “We are seeing more and more people embrace wine in cans – both because of their high recyclability and convenience for outdoor socialising.
“Cans are a great way to enjoy your favourite wine whenever and wherever you want. As their potential to also contribute to a circular economy is more widely understood, we expect this trend for canned wines to grow even more.”
Richard Lloyd, general manager, European operations and supply chain, Accolade Wines, said: “We are seeing more and more demand for wine in cans throughout the UK. This is an extremely exciting area of growth for us. More and more of our consumers are going to be enjoying wine in cans in the future.”