Served Hard Seltzer secure listing with wine retailer


Hard seltzer brand Served announced that its beverages will be stocked in wine retailer Majestic.

Served will be available to purchase in lime and raspberry flavours four-packs, with a retail price of £8.

The company posted on social media: “It’s a big day for Served as we’ve launched at one of the UK’s leading drinks retailers, @majesticwine.

“You can pick up our delicious raspberry and lime four packs at selected stores and online.”

As part of the listing with Majestic, Served’s co-founders Dean and Ryan Ginsberg will work with in-store staff to host a series of virtual tasting and training sessions across the country. 

Dean Ginsberg said: “As a premium British hard seltzer brand, we are delighted to be working with Majestic, who are known and respected for their quality offering and highly knowledgeable staff.

“With 78% of 18–35-year-olds now conscious of the calories they consume with alcohol, and 60% of consumers saying that sustainability is the most important issue facing our planet, Served offers a delicious, refreshing, and light option for the modern health-conscious social lifestyle, whilst simultaneously reducing food waste and impact on the environment.

“With restrictions lifted and the summer weather approaching there’s never been a better time to add a pack of Served Hard Seltzer to your Majestic order.”

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