Accolade Wines will introduce a new hard seltzer brand to visitors at the TFWA World Exhibition & Conference in Cannes this month.

Accolade’s Nine Yards range will include three flavours – Morello Cherry, Watermelon and Pink Grapefruit, each at 90 calories per can.

Jeff Bond, Senior Regional Manager EMEA, Accolade Wines said: “The hard seltzer category will have a strong appeal to Millennial travellers, who want more natural products and lower ABV drinks that are better environmentally in terms of carbon neutrality and recyclability.

“We believe it is going to be a big performer for us in the travel retail channel.

“The main difference we see to our competition apart from the three outstanding flavours is that the Nine Yards brand will really stand out on shelf, which we expect will capture the attention of our travel retailer customers.

“There’s generally a sea of white on shelf from other hard seltzer brands, whereas our can colours are very bold and bright. I think that gives us that little bit of an edge.

“We plan to make Nine Yards widely available in global travel retail, and we see it as a real opportunity for that increased basket spend and as an item for impulse purchase, whether that be through retailers in ferries, cruise ships, border stores or airports.”