Jimmy’s Iced Coffee launches new slim cans

Jimmy’s Iced Coffee is expanding its slim can range with a 250ml price marked pack.

The new slim cans will cover Jimmy’s Original, Mocha, Caramel and Strong flavours, and each can is priced at £1.39 on the pack.

Ben Parker, Britvic’s retail commercial director in Great Britain, said: “We know that shoppers are looking for value when it comes to choosing their next on-the-go drink, and with price marked packs holding 34% share of sales across total impulse, the new Jimmy’s Iced Coffee PMP format is sure to help retailers deliver on this. 

“Consumer loyalty is key for independent retailers looking to maintain long-term success and offering value driven products is essential in the current landscape.”

Britvic acquired Jimmy’s Iced Coffee in July 2023 to expand its ready-to-drink beverage range.

Speaking at the time, Simon Litherland, Britvic CEO, said: “We are thrilled to welcome Jimmy’s Iced Coffee to our portfolio of much-loved Britvic brands. 

“The focus on innovation, great taste with fewer calories, and fully recyclable packaging makes Jimmy’s a perfect fit for Britvic. 

“We have a long track-record of acquiring and developing brands, and I am confident in our ability to quickly expand our position in the iced coffee category – which is an exciting and fast-growing market segment.”

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