AB InBev is pursuing growth through premiumisation, investment in its megabrands, category expansion, innovation and digitalisation, according to an analysis by Zacks Equity Research.

The brewer continues to increase investment in leading brands including Budweiser, Corona, Stella Artois and Michelob Ultra, supported by marketing campaigns, sponsorships and consumer activations aimed at strengthening brand equity and driving international growth. Sales and marketing investment reached $4.1 billion in the first half of 2026.

AB InBev is also expanding its above-core and premium beer portfolio, particularly through Corona and Stella Artois. In the second quarter of 2026, the above-core portfolio generated 6.9% revenue growth. The company is also developing its Balanced Choices portfolio, including low-carb, low-calorie and no-alcohol offerings, with its no-alcohol beer portfolio continuing to record strong growth during the quarter.

The company is responding to changing consumer preferences with a greater focus on premium products and offerings such as zero-sugar and no-alcohol beer, while also expanding its Beyond Beer portfolio.

Digitalisation is another part of AB InBev’s growth strategy. Platforms including BEES and Zé Delivery are strengthening its connections with retailers and consumers. Through BEES Marketplace, the company is digitising its relationships with retailers, improving distribution efficiency and creating additional monetisation opportunities. BEES Marketplace GMV grew 50% year on year to $1.2 billion in the second quarter, while total BEES GMV reached $15 billion.

Overall, AB InBev is focused on premiumising its portfolio, expanding in no-alcohol and Beyond Beer categories, and using its global megabrands and digital distribution platforms to broaden its reach across key markets.