Coca-Cola has launched its ‘Open To Better’ campaign in 2021 that will see empowering and uplifting messages on its cans.

The campaign in Ireland will see the traditional Coca-Cola logo removed and replaced with messages designed to give people an opportunity to admit what we can improve on, reach out for help or commit to lasting changes for the year ahead.

People can also design their own unique Coca-Cola cans with personalised resolutions online.

Limited-edition Coca-Cola, Coca-Cola Zero Sugar and Diet Coke cans, available in Ireland, include 25 positive, inspiring messages including I promise to listen more just for you, I will never watch our series without you again, and I’m not the best at cooking but I’ll try. 

Karen O’Shea, marketing manager at Coca-Cola Ireland said: “At Coca-Cola, we see the world through a glass half full lens, and that’s why, despite the challenges we’ve all faced, the new Open to Better campaign focuses on inspiring hope and optimism in 2021.

“By having positive messages replace the iconic logos and handing over Coca-Cola cans to consumers to personalise with their own #OpenToBetter pledges, we hope to in some small way help people to feel positive going into the new year and to bring a little fun into our everyday lives.”

People can put their open messages at coke.ie/opentobetter. Personalised cans will cost £3.50 plus postage and packaging.

Like what you read? metalpackager.com/subscribe