New RTD tequila drink launches in cans
Monaco Cocktails, a leading line of premium ready-to-drink, spirit-based canned cocktails from Atomic Brands, announces the launch of its new flavour variety: Tequila Sun Crush.
Tequila Sun Crush combines agave tequila with delicious orange for a bright and bubbly mashup of flavours.
Bringing summer in a can to consumers for easy-drinking day or night, it is perfect for sipping by the pool, at the beach or on-the-go. With two shots in every 12oz can, the new, on-trend flavor profile features 9% ABV and no gluten or malt.
“Agave tequila is a top-growing spirit, and we are thrilled to introduce a new RTD variety that taps into this booming interest for pre-mixed, tequila-based cocktails,” said Don Deubler, CEO of Atomic Brands. “We are delivering an all new canned cocktail experience with the launch of Tequila Sun Crush that builds off the strong momentum we’ve seen for our first tequila-based RTD, Tequila Lime Crush.
“Now with Tequila Sun Crush, we are marrying premium agave tequila with refreshing, on-trend orange flavour to bring a new and exciting option to market this summer to meet this increasing consumer demand.”
Matching the rapid growth of the RTD category, Tequila Sun Crush joins Monaco Cocktails’ existing lineup of consumer-driven varieties, including: Citrus Rush, Tequila Lime Crush, Blue Crush, Cranberry, Mango Peach, Black Raspberry, Tropic Rush and Purple Crush.