Bud Light’s new aluminium bottles for NFL season
Bud Light has launched a series of limited edition aluminium bottles to celebrate the start of the new NFL season.
“As a longtime partner of the NFL, Bud Light is excited to welcome fans back this season, recognising that without them, both the NFL and Bud Light would not be what they are today,” said Andy Goeler, Vice President of Marketing, Bud Light.
“We know this season is going to be special and whether fans are cheering on their team at the stadium, bar or at home, Bud Light is excited to celebrate the big moments of the year, right by their side.”
Bud Light is unveiling its 2021-2022 NFL team cans and packaging that brings fandom to a whole new level.
For the first time ever, the new limited-edition packaging will feature designs inspired by team rally cries that fans cheer as they root on their favourite teams. The “For the Fans” limited-edition packaging will vary by team and will be available in 16 oz. aluminium bottles and 12 oz. glass bottles in 12-pack, 15-pack, 20-pack, and 24-packs.
In addition to the limited-edition packaging featuring team chants from fan bases across the NFL, the packaging will also include a new How2Recycle label which is designed to educate and inspire fans to recycle their beer bottles, cans and packaging after enjoying the game.