Bud Light Seltzer getting seasonal flavours

Bud Light Seltzer

Bud Light Seltzer is launching a new ‘Fall Flannel’ variety pack that introduces autumnal flavours.

The Fall Flannel variety pack features three new, delicious fall-inspired flavuors along with fan-favourite Apple Crisp, brought back for a limited time only from last year’s Ugly Sweater pack:

Alongside Apple Crisp, also being introduced are: Pumpkin Spice, Toasted Marshmallow, and Maple Pear.

“Since launching Bud Light Seltzer, we have continued to disrupt the seltzer category by expanding our portfolio with unexpected and delicious flavours,” said Andy Goeler, Vice President of Marketing, Bud Light. 

“We’re excited to bring our limited-edition Fall Flannel variety pack to the market, giving consumers a new innovation that is inspired by the season and perfect for all autumn occasions.”  

The new Bud Light Seltzer Fall Flannel seasonal pack features a fall-inspired plaid design and will be available in 12 oz. slim can variety 12-packs nationwide starting September 6 through the end of October. 

In line with the Bud Light Seltzer portfolio, the Bud Light Seltzer Fall Flannel pack is made with cane sugar, natural flavours and comes in at 100 calories with less than 1 gram of sugar and 5% ABV. 

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