Bud Light Seltzer unveil retro summer pack
Bud Light Seltzer has launched its retro summer pack featuring three throwback flavours.
Fans can also purchase these ‘outta sight flavours in a new form with Bud Light Seltzer Retro Summer Icicles.
- Cherry Limeade: Sweet and tart with a full cherry, fruit punch flavour and a zesty lime finish…the champion of summer drinks.
- Blue Raspberry: Tart raspberry aroma paired with the classic taste of a sweet blue snow cone. Your taste buds are calling for this beach icon this summer!
- Summer Ice: Lemon, cherry, and blueberry combine for the perfect summer treat. Celebrate the flavours of red, white and blue in this sweet and refreshing take on a classic.
“We know this summer is going to be a special one for us all, so to celebrate we’re bringing something special to the market for our loyal fans while also attracting new ones,” said Andy Goeler, Vice President of Marketing, Bud Light.
“Our new limited-edition Bud Light Seltzer Retro Summer pack and Icicles are inspired by delicious and iconic flavors which are synonymous with the season and eye-catching packaging that is reminiscent of past summers.”
Bud Light Seltzer Retro Summer is offered in a variety 12 pack with 12 oz, slim cans and in the brand’s first-ever icicles that come in a 12 pack variety with 2 oz. Icicles.
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