Bulletproof expand RTD canned coffee range
Bulletproof Coffee has expanded its coffee line to include a ready to drink canned Cold Brew Black Coffee.
The company has also introduced a new range of compostable espresso pods.
Over the past 12 months, consumer interest and demand for coffee has spiked and Bulletproof’s ground coffee sales have doubled, making the new innovations a strategic coffee category expansion move for the brand.
Both new products come in two different varieties and all coffee sourced is both Rainforest Alliance Certified and produced with Bulletproof’s proprietary clean coffee process.
“Bulletproof’s DNA is based in coffee, so we will continue to innovate to meet evolving consumer needs”, explained Bulletproof CEO, Larry Bodner.
“Coffee is a rapidly growing category and consumers are seeking a variety of consumption methods as well. We will continue to meet consumer demand through product innovation in the coffee category.”
Joining three existing flavours of Bulletproof ready to drink Cold Brew products, the Cold Brew Black cans offer more caffeine (200mg) than the average cold brew, an extra dose of healthy energy from added Vitamin B, and 0g of sugar.
Cold Brew Black will be offered in a can as a ready-to-drink beverage in either ‘Unsweetened’ or ‘Lightly Sweetened’ (sweetened with stevia).
Each can is 8oz and retails for $2.99. They will be both on Bulletproof.com and Amazon in 12-packs for $35.88, as well as in single cans sold nationally through brick and mortar stores.
Bulletproof’s first foray into Espresso Pods will be compostable and made from renewable plant-sourced bioplastics. They will offer the brand’s ‘Mentalist’ and ‘Original’ roasts in 10-packs for $8.99.
Like what you read? metalpackager.com/subscribe