Budweiser is celebrating the legacy of The Notorious B.I.G with new limited-edition cans.

The production has been created in partnership with the Christopher Wallace Estate and is available in his hometown of New York City.

The can design was inspired by Biggie’s legendary career that landed him the title of G.O.A.T. in the rap community. 

Unique design elements include a hand drawn sketch of Christopher “The Notorious B.I.G.” Wallace and phrases including “Brooklyn’s Finest,” “King of New York” and the Brooklyn skyline to pay homage to the late rapper’s hometown. 

The brand also replaced the Budweiser creed on the can with lyrics from Biggie’s Ready To Die album hit, “Unbelievable,” “Live from Bedford-Stuyvesant the livest one, Representin BK to the fullest.”

Limited-edition collectible merchandise features t-shirts, sweatshirts and sweatpants emblazoned with recognisable Biggie symbols entwined with Budweiser’s iconic bowtie and package label. 

“I am honoured to know that a brand such as Budweiser wanted to celebrate my son in this way,” says Biggie’s mother Voletta Wallace. 

“Christopher’s legacy and brand value is extremely important to myself and the family and memorialising him on the can of an iconic beer brand as “Budweiser” is something I believe he would be happy with.”

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