Budweiser cans pay tribute to American workers
Budweiser paid tribute to American workers with new limited-edition cans.
The ‘Raise a Bud’ campaign saw its cans carry the slogan ‘This Bud’s for You’ in distinctive typography.
Just 10 of the prized cans were produced following a competition inviting Budweiser fans to nominate someone close to them who deserved wider recognition for their hard work.
The winners had their name printed on the one-of-a-kind prizes.
Budweiser worked with brand design agency Deuce Studio and an interactive website was created where audiences can read about the 10 American workers’ stories.
Senior brand director Jake Vizek said: “At Budweiser a big part of what we do is to champion American spirit and ordinary people doing extraordinary things.
“We feel the campaign Deuce has delivered does exactly that by celebrating labourers and everything they have done to keep the country going in what has been a challenging few years.”
Richard Patrick, creative director and co-founder of Deuce Studio, said: “When developing the Labor Day campaign, it was important to keep the focus on the workers and the contributions they’ve made. We took visual cues from the time period that Labor Day originated [in] to pay homage to previous generations of workers as well as today’s.”