Budweiser is celebrating American pride all summer long with the release of its new patriotic themed line of cans and a summer campaign. 

Available in time for Memorial Day weekend (May 29-31) – the unofficial start of summer – Budweiser’s three new limited-edition cans celebrate American freedom and the start of a historic summer, featuring a red, white and blue design emblazoned with stars and stripes.

“This season, we are looking forward to being at the centre of quintessential summer moments, from family reunions to baseball games, and celebrating getting closer to normalcy,” said Renaldo Chapman, VP, Marketing at Budweiser. 

“With the launch of the patriotic cans, Budweiser will be there as friends and families create new and much-missed memories together and enjoy summer moments both big and small, all while supporting Folds of Honor. We are proud to continue working with this monumental organisation to further support our military community.”

In honour of Memorial Day, $1 from every case of patriotic cans sold from May 31 through July 4 will benefit Budweiser’s long-standing partner Folds of Honor, a non-profit organisation that provides educational scholarships to spouses and children of America’s fallen or disabled service-members (up to $75,000).

As a brand who has supported the military for over 100 years, Budweiser is continuing its decade long partnership with Folds of Honor, having donated $18 million, equating to over 3,600 scholarships for military dependents served by Folds of Honor, to date.

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